Zetari
Zetari — Zetari Aroma Buro — is a young Ukrainian selective perfume brand founded in 2022 in Kharkiv, in a unique historical context: the brand was born in the midst of war, as an act of affirmation and creation.
Its motto: “inspiration in the soul and for the people”. Zetari tells the story of contemporary Ukraine — its memory, its cities, its resilience — through the most immediate sensory gesture: perfume.
Philosophy — “Minimalism without excess, with only perfume and emotion at the centre.” The packaging is understated; the 100% solid glass bottles are designed to be held, admired and kept.
Origin & raw materials — Premium French essences (≈ 20% concentration, between Eau de Parfum and Extrait), an eco-designed Japanese base for the home diffusers.
The range — Signature eaux de parfum (Suede, Addict, Sirocco, Neroli, Black Cherry, Daydream…) and home diffusers inspired by Ukrainian cities.
The story of Zetari
Zetari — Zetari Aroma Buro — is a young, niche Ukrainian perfume brand founded in 2022 in Kharkiv, against a unique historical backdrop: the brand was born in the midst of war, as an act of affirmation and creation against all odds.
The ambition is clear: ‘inspiration in the soul and for the people’. Zetari tells the story of contemporary Ukraine — its memory, its cities, its resilience — through the most immediate sensory experience of all: perfume.
Philosophy & DNA
Zetari embodies a strong aesthetic vision: ‘minimalism without excess, focusing solely on the fragrance and the emotion’. The packaging is understated; the bottle is designed to be held, admired and kept — not thrown away. The house’s signature: a fragrance that interacts with the skin, blending with your story to become unique on everyone.
Origin & raw materials
Zetari uses premium French essential oils (≈ 20% concentration, falling between ‘Eau de Parfum’ and ‘Extrait’) and employs an eco-designed Japanese base for its in-house diffusers. The bottles are made from 100% solid glass, ensuring both durability and aesthetic appeal.
The range
The catalogue is divided into two main categories:
• Eau de Parfum: signature fragrances such as Suede, Addict, Sirocco, Neroli, Black Cherry, Daydream… Available in full-size bottles and 5×3 ml discovery sets (unisex, women’s or men’s versions).
• Home diffusers: a curated collection inspired by Ukrainian cities — each diffuser is an olfactory postcard.
Key figures & length of service
• Founded: 2022 — Kharkiv, Ukraine
• Concentration: ≈ 20% essential oils (Eau de Parfum / Extract)
• Raw materials: premium French essential oils, Japanese eco-friendly base (diffusers)
• Range: eaux de parfum + home diffusers inspired by Ukrainian cities
• Aesthetic: unapologetic minimalism, solid glass bottles